Plan, create, and schedule content across networks — with AI, brand voice, and performance insights.
In Social Media > Planner you create a post, choose text, images and platforms, and schedule the date and time. Before it goes live, the post goes through an approval flow.
Content Studio generates social content with AI: image series with your branding, captions, hashtags and video scripts. Its flagship feature is Series.
Brand Voice defines your brand's tone, personality and style so the AI generates consistent content. It's best to set it up before using Content Studio.
Organize your posts with color labels, switch between the Calendar and List views, and filter by status, platform or label. Everything lives in Social Media > Planner.
Each social network has its own formats and sizes. Use this guide so your content meets the specifications of each platform.
Social Insights brings together your networks' performance —reach, engagement, follower growth and best times— in one place.
Track other brands' activity on social media and compare publishing frequency, engagement and growth to gauge your position.
If a post wasn't published, it's almost always because the account needs to be reauthorized, the post didn't reach the Published status, or the format wasn't compatible.
Ready-to-run recipes for the Social Media module: build a month's calendar in one afternoon, keep content true to your brand, learn from what works, and leave no conversation unanswered.
