Social Media

Plan, create, and schedule content across networks — and answer every comment, message, and mention in one tray. With AI, brand voice, and performance insights.

Posts

Create and schedule your first post

In Social Media > Planner you create a post, choose text, images and platforms, and schedule the date and time. Before it goes live, the post goes through an approval flow.

Choose the cover of your video (Reels, TikTok and Facebook)

The cover is what decides whether someone stops scrolling. On posts with video you can pick the exact frame or upload your own image, and see which channel receives which before publishing.

Content studio

Content Studio: generate content with AI

Content Studio generates social content with AI: image series with your branding, captions, hashtags and video scripts. Its flagship feature is Series.

Make the AI draw YOUR business: account material and scenes

While building the plan, the AI reads your account's material —documents, Brand Voice, brand manual— and writes a scene per post and per slide. Those scenes are what the images execute, and you can edit them before generating.

Photo Session: product photos with AI

Upload one photo of your product and get a whole shoot: the same visual style across your catalog, in every format you publish in. And from any resulting photo you can ask for a variant — change a detail, or reframe the same scene into another format.

Content plan

Plan a month of content by chatting with MIA

Build a month of content in two ways: chat with MIA so it writes the plan, or import the calendar you already have in a CSV or Excel file. Both create the posts in the Planner as drafts, marked No art.

Brand voice

Brand Voice: define your brand's voice

Brand Voice defines your brand's tone, personality and audience so the AI writes —and now also draws— like you. It's best to set it up before using Content Studio.

Organization

Organize your calendar: labels and filters

Organize your posts with color labels, switch between the Calendar and List views, and filter by status, platform or label. Everything lives in Social Media > Planner.

Platforms

Formats and requirements per platform

Each social network has its own formats and sizes. Use this guide so your content meets the specifications of each platform.

Analytics

Social Insights: measure your networks' performance

Social Insights brings together your networks' performance —reach, engagement, follower growth and best times— in one place.

Competitors

Track your competitors on social media

Track other brands' activity on social media and compare publishing frequency, engagement and growth to gauge your position.

Troubleshooting

My post wasn't published or my account got disconnected

If a scheduled post fails, MB Suite notifies you with the reason and offers you the fix: reconnect the account or retry the publication from the planner.

Use cases

Get the most out of Social Media: actionable use cases

Ready-to-run recipes for the Social Media module: build a month's calendar in one afternoon, keep content true to your brand, learn from what works, and leave no conversation unanswered.

Published feed

Published tab: see how your posts are performing

The Published tab gathers the content already live on your networks, with per-post metrics and automatic badges that highlight what is working.

Inbox

The Inbox: every comment, message and mention in one tray

The Inbox gathers the comments, direct messages and mentions from your Instagram, Facebook and TikTok accounts into a single tray — one row per person, not per post. Nothing is fetched until you press Turn on inbox, and you decide network by network which sources come in. From there you filter, assign, label, save replies and measure how long you take to answer.

The AI Community Manager: drafts or automatic replies in the Inbox

The Inbox's AI Team is made of positions you hire: one or several AI Community Managers —each with its own territory (sources, accounts, posts and working hours)— plus an Analyst that classifies sentiment and spam. Each Community Manager can draft the reply for your team to send, or reply on its own in the sources you enable; in direct messages it waits for the person to finish writing and answers everything together, in a single message. You configure it all in Social Media > Inbox > Settings > AI Team.

Send a conversation to the CRM: from a social message to a prospect

When a direct message stops being community management and starts being a sale, Send to CRM turns that person into a prospect or a deal and copies the whole conversation across. From then on you reply from CRM > Messages and the Inbox keeps a read-only mirror with the In CRM chip. On a comment it creates the record from the author and leaves the comment as a note, while the public thread stays in the Inbox.