How do I set it up?
- Go to Social Media > Brand Voice.
- In Tone & Personality, pick your Communication tones, write the Tone notes (for example: "formal but warm, never solemn") and choose the Communication style.
- In Vocabulary, load the Words and phrases to use and the Words and phrases to avoid, and set the Jargon level.
- In Emoji & Format Rules, define the Emoji usage, the Hashtag rules and your Preferred post structure.
- In Target Audience, describe the Audience persona — it's the field that pays off the most, because it also directs the images.
- Optional: in Platform Adjustments, fine-tune tone and length per network.
- Upload your brand manual, style guide or sample posts in Brand Documents, and hit Save.
How does the AI use it?
When you generate content from Content Studio, the AI takes your Brand Voice into account to adjust the tone, vocabulary and style. That way all posts keep the same identity, no matter who creates them.
And it no longer only writes: it also draws. When it builds a series plan, the AI uses your Audience persona, your Communication tones and your Tone notes to decide who's seen in the images, where the scene takes place and with what mood. That's why, if your images come out generic, the field worth filling in first is Audience persona, in Target Audience. The whole path is in Make the AI draw YOUR business: account material and scenes.
Still have questions?
Ask MIA, the MB Suite AI assistant: open it with the MB AI button (⌘J) in the top bar. MIA knows the section you're in, so you can ask it about what you see on screen — and it can also answer how-to questions about using MB Suite.