In two lines: Brand Voice (in Social Media > Brand Voice) defines your brand's tone, personality and style so the AI generates consistent content. It's best to set it up before using Content Studio.
How do I set it up?
- Go to Social Media > Brand Voice.
- Define your brand's voice attributes (for example: professional, approachable, fun).
- Add example phrases that represent the style you're after.
- Set up the rules for what to do and what not to do.
How does the AI use it?
When you generate content from Content Studio, the AI takes your Brand Voice into account to adjust the tone, vocabulary and style. That way all posts keep the same identity, no matter who creates them.
Without a configured Brand Voice, the AI generates with a generic tone. Complete it before using Content Studio.
The more concrete your example phrases and rules are, the more faithful the content comes out. A real post of yours as an example is worth more than ten loose adjectives.
Still have questions?
Ask MIA, the MB Suite AI assistant: open it with the MB AI button (⌘J) in the top bar. MIA knows the section you're in, so you can ask it directly about what you see on screen.