Paid Media

Plan budgets, create ads, manage live campaigns across Google, Meta, TikTok and LinkedIn, and measure performance.

Overview

From plan to results: how Paid Media works

Paid Media brings all your advertising work together in one place: you plan the budget, create the ads, manage your real campaigns on Google, Meta, TikTok, and LinkedIn, and measure performance without jumping between platforms. This is the journey you'll follow every month.

Planner

Build your media plan and budget with the Planner

The Planner is where you define how much to invest per platform and campaign, and then compare it against actual spend. Learn to create a plan, load campaigns with their budget, and link them to your real campaigns to track the investment.

Plan modes: by campaign, by platform, or by account

Not every client needs a budget campaign by campaign. When you create a plan you choose its mode: by campaign (the detailed one you already know), by platform (one budget per platform, with the spend of the whole ad account), or by account (a single total for the period). Learn which one fits each client and what changes in each.

Campaign manager

Pause, activate, and adjust your real campaigns with Campaign Manager

Campaign Manager brings the active campaigns from Google, Meta, TikTok, and LinkedIn into a single table and lets you operate them — pause, activate, adjust budgets — without going into each platform. The changes are real and immediate, so it's worth understanding well how it works.

Insights

Measure your ads' performance with Paid Insights

Paid Insights consolidates the investment and results of all your advertising platforms into a single view, to compare performance without going into each platform separately. Learn to read the KPIs, the trends, and the campaign table.

Ads visualizer

Preview and compare your real ads with metrics (Ads Visualizer)

Ads Visualizer shows your ads from all platforms just as they look, organized by campaign, with a derived delivery state (Ended, Scheduled) so you can tell active from delivering at a glance, plus advanced filters to focus the view. Learn to review your live creatives and spot which one performs best.

Strategy generator

Generate a campaign strategy with AI (Estrategias IA)

Estrategias IA starts from a briefing and builds a complete advertising strategy: which campaigns to run on each platform, how to split the budget, and what results to project. Learn to generate it and turn it into real, paused campaigns.

Ad creator

Create creatives and copy for your ads with AI (Ad Creator)

Ad Creator generates the two pieces of an ad with AI: the creatives (images) and the copy (text). Learn to generate a piece from a reference, apply your brand's identity, and save it to use in your campaigns.

Auto-budget

Automate your Google Ads campaign budget (Auto-Budget)

Auto-Budget adjusts your Google Ads campaigns' daily budget every day so they spend exactly the period's total, no more and no less. Learn to activate it, connect it with your media plan, and preview its changes.

Search terms

Optimize your Google Ads searches: converting terms and negatives

Search Terms shows you the real searches that triggered your Google Ads. Learn to add the ones bringing you conversions as keywords and to exclude the ones spending with no result as negatives.

Google Ads health

Keep your Google Ads campaigns healthy: broken links and recommendations

Two tools work to keep your Google Ads account from losing money to oversights: Link Checker detects broken links in your ads, and Recommendations brings in Google's optimization suggestions. Learn to use each one.

Pacing

Control the pacing: whether you're spending at the right pace

Pacing compares how much you've invested against how much of the period has passed. It warns you if you're spending too fast and will run out of budget, or too slow and won't get there. Learn to read it and what to do with each signal.

Paid media

Get the most out of Paid Media: actionable use cases

Concrete recipes to turn MB Suite into better advertising results: start a new account, control the budget, cut wasted spend, scale what works, and show the investment to your client.

I don't see data or can't operate in Paid Media

If a Paid Media section appears empty, won't let you operate, or the numbers don't add up, it's almost always a missing integration, an unconfigured data source, or unsynced costs. The most common causes and how to solve each one.

Agency

See and manage the Paid Media of all your accounts

As an agency you manage all your clients' advertising from one place: the Accounts section brings together the plans, automatic budgets, and Google Ads health of all your accounts at once. This is the entry point.

Control the plans and pacing of all your accounts

The agency-level Paid Media Plans view shows you each account's active plan and pacing on a single screen, with alerts for what needs attention. Learn to spot problems at a glance and act in bulk.

Automate Google Ads budgets across all your accounts

The agency AutoBudget view shows you the status of the Google Ads automatic budget across all your accounts: which ones have it active, how many campaigns it covers, and where there are errors. Learn to supervise it at scale.

Review Google Ads links and recommendations across all your accounts

The agency Link Checker and Recommendations views consolidate your whole portfolio's Google Ads health: which accounts have broken links and which have the lowest optimization score. Learn to supervise it at a glance.