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Generate a campaign strategy with AI (Estrategias IA)

Updated 2026-07-13

In two lines: Estrategias IA takes a short briefing and returns a complete advertising strategy — which campaigns to run, on which platforms, with what budget, and with what results to expect. It's your starting point when you begin from scratch or want a second opinion.

What does Estrategias IA do?

Instead of building the campaign structure from scratch, you describe your objective and the AI proposes a complete plan:

  • The recommended campaigns and which platform suits each best.
  • The budget distribution among them.
  • Projections of expected results based on what you'd invest.

It's especially useful for starting a new account, presenting a proposal to a client, or contrasting your own idea with an AI recommendation.

How do I generate a strategy?

  • Go to Paid Media > Estrategias IA and click New Strategy.
  • Fill in the briefing: the Objective (lead generation, sales, traffic, branding, or app install), the Budget you'll work with, and the audience data it asks you for.
  • Generate the strategy. The AI builds the complete proposal with its campaigns, budgets, and projections.
The clearer the briefing (objective, audience, real budget), the more accurate the proposal. It's a recommendation to start from, not an absolute truth: review it with your own judgment.

Can I turn it into real campaigns?

Yes, but with a control step in between. From the strategy you can use Create campaigns with MIA: MIA translates each proposed campaign into what can actually be created on each platform and prepares a draft in the campaign builder.

Campaigns are always created paused and require your approval before going live. Nothing launches on its own: you review groups, ads, and budgets, and only then do you activate them.

What do I need for the proposal to be actionable?

To turn it into real campaigns you need that platform's account connected from Settings > Integrations. If a platform isn't connected, the strategy is still generated, but those campaigns can't be created until you connect it.

Still have questions?

Ask MIA, the MB Suite AI assistant: open it with the MB AI button (⌘J) in the top bar. MIA knows the section you're in, so you can ask it about what you see on screen — and it can also answer how-to questions about using MB Suite.