Email Marketing

Send campaigns, build audiences and automated flows, verify your domain, and measure opens, clicks, and deliverability.

Overview

Email Marketing: from your first campaign to automatic sends

Email Marketing brings together everything you need to send emails to your contacts: audiences, templates, campaigns, automated flows, and reports. Before your first send, you configure your domain so the emails reach the inbox.

Campaigns

Send your first email campaign

With the New campaign wizard you define the name, the subject, the sender, who it goes to (an audience), and the content. You can send it right away or schedule it for later.

Audiences

Segment your contacts into audiences

An audience is the group of contacts that receives a campaign. You can build it dynamically by labels, so it updates on its own as your contacts change.

Templates

Design reusable email templates

Templates are email designs you create once and reuse across your campaigns and flows. You organize them with labels to find them fast.

Flows

Automate emails with Flows: sequences with waits

A flow (Flow) sends a series of emails automatically, with waits between steps and triggered by an event. It's great for welcoming, nurturing contacts, or following up without sending one by one.

Reports

Measure your sends and keep your list healthy (Reports and Suppressions)

Reports show you how your campaigns and flows performed. Suppressions are the contacts you no longer send to (unsubscribes and bounces): keeping them cared for protects your reputation and your deliverability.

Domain

Configure your sending domain so your emails arrive

For your emails to go out from your brand and reach the inbox, you configure your sending domain in Settings > Branding, Email Domain tab, and define a sender. You also add a postal address, which the law requires in bulk emails.

Troubleshooting

My emails land in spam or don't arrive

It's almost always one of these causes: your sending domain isn't verified, the recipient is in Suppressions, you didn't set the postal address, you reached your plan's monthly limit, or the content and the list are lowering your reputation. Here's how to solve each one.

Use cases

Get the most out of Email Marketing: use cases

Real situations where email works for you: a monthly newsletter, an automatic welcome, reactivating dormant contacts, notifying a segment of a promotion, and reusing what works best.