How do I create an audience?
Go to Email Marketing > Audiences and create a new one. You give it a name and choose how it's built: a manual list of contacts, By labels (dynamic, updates on its own), pasting a list with CSV / Emails, or By account (the contacts of a client account, useful for agencies). Once created, it appears in the campaign wizard when you choose the recipients.
What is a dynamic audience?
Instead of building a fixed list, you can choose the By labels type (a Dynamic audience): it includes every contact that has certain labels. The advantage is that it updates on its own: when you label a new contact, it enters the audience without you editing it.
Why does my audience receive fewer emails than I expected?
Contacts who are in Suppressions don't receive sends, even if they belong to the audience. That's normal: it protects your sending reputation. See Measure your sends and keep your list healthy.
Still have questions?
Ask MIA, the MB Suite AI assistant: open it with the MB AI button (⌘J) in the top bar. MIA knows the section you're in, so you can ask it about what you see on screen — and it can also answer how-to questions about using MB Suite.