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Get the most out of Email Marketing: use cases

Updated 2026-07-13

In two lines: beyond "sending an email", email is a channel that works on its own if you set it up well. These are common cases, with what to do and what you gain.

A monthly newsletter without starting from scratch each time

Situation: you want to send news every month. What to do: create a base template and an audience with your subscribers; each month launch a campaign changing only the content. Result: a recurring send in minutes, with a consistent image.

Automatically welcome every new contact

Situation: contacts come in and you want to greet them without being on top of it. What to do: build a welcome Flow of two or three emails with waits between steps. Result: each new contact receives your introduction on its own. See Automate emails with Flows.

Reactivate contacts that cooled off

Situation: part of your list stopped opening your emails. What to do: since there's no automatic "opened / didn't open" filter, label the contacts you want to reactivate and create an audience with that label; send them a campaign with an incentive or strong news. Result: you recover part of the list and detect who's no longer interested.

Notify only the right people of a promotion

Situation: you have an offer that applies to a specific group. What to do: define a dynamic audience by labels and send the campaign only to them. Result: the message reaches whoever it's useful for, without burning out your whole list. See Segment your contacts into audiences.

Keep what works

Situation: you don't know which subjects or content perform better. What to do: compare opens and clicks in Reports across campaigns. Result: you repeat what wins and stop spending on what doesn't. See Measure your sends and keep your list healthy.

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