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Automate emails with Flows: sequences with waits

Updated 2026-07-16

In two lines: a Flow is a sequence of emails that sends on its own, with waits between one step and the next. You build it once, activate it, and it works for you every time a contact enters.

What's the difference between a campaign and a flow?

  • A campaign is a one-off send: you choose an audience and it goes out once.
  • A Flow is automatic and continuous: it triggers on its own —by an event (like a new contact), a synced audience, or manually— and sends its steps with the waits you define.

Use campaigns for the one-off (a newsletter) and flows for the repetitive (welcome, follow-up, nurturing).

How do I build a flow?

Go to Email Marketing > Flows and create a new one. You define what triggers it —an event (for example, a new contact), a synced audience, or a manual start—, which emails it sends, and how long it waits between each step. Each step can use a template you already have. See Design reusable email templates.

A new flow stays in Draft: it doesn't send anything until you set it to Active. Once it's built, activate it so it starts enrolling contacts and sending.

If your flow starts from an event and you want to preload an initial base, use Enroll in Flow from the already-created flow: you pick an audience or contacts and they enter the sequence as if the trigger had fired for them.
Start simple: a welcome flow of two or three emails already brings a lot. You can add steps later, with what you learn from the reports.

Still have questions?

Ask MIA, the MB Suite AI assistant: open it with the MB AI button (⌘J) in the top bar. MIA knows the section you're in, so you can ask it about what you see on screen — and it can also answer how-to questions about using MB Suite.