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Automate emails with Flows: sequences with waits

Updated 2026-07-13

In two lines: a Flow is a sequence of emails that sends on its own, with waits between one step and the next. You build it once, activate it, and it works for you every time a contact enters.

What's the difference between a campaign and a flow?

  • A campaign is a one-off send: you choose an audience and it goes out once.
  • A Flow is automatic and continuous: it triggers on its own —by an event (like a new contact), a synced audience, or manually— and sends its steps with the waits you define.

Use campaigns for the one-off (a newsletter) and flows for the repetitive (welcome, follow-up, nurturing).

How do I build a flow?

Go to Email Marketing > Flows and create a new one. You define what triggers it —an event (for example, a new contact), a synced audience, or a manual start—, which emails it sends, and how long it waits between each step. Each step can use a template you already have. See Design reusable email templates.

A new flow stays in Draft: it doesn't send anything until you set it to Active. Once it's built, activate it so it starts enrolling contacts and sending.

Start simple: a welcome flow of two or three emails already brings a lot. You can add steps later, with what you learn from the reports.

Still have questions?

Ask MIA, the MB Suite AI assistant: open it with the MB AI button (⌘J) in the top bar. MIA knows the section you're in, so you can ask it directly about what you see on screen.