In two lines: Email Marketing lets you reach your contacts straight in their inbox —to convert, build loyalty, and bring them back—. From a single place you build audiences, design templates, send campaigns, and automate flows. The only prerequisite: having your sending domain configured so the emails arrive.
What's inside Email Marketing?
The Email Marketing section is organized into views, each with its own function:
- Campaigns — one-off sends to an audience (for example, a newsletter).
- Audiences — the groups of contacts that receive each send.
- Templates — reusable email designs.
- Flows — automatic sequences that fire on their own, with waits between steps.
- Reports — how your campaigns and flows performed.
- Suppressions — the contacts you no longer send to.
What's the path to your first send?
- Configure your sending domain — so the emails go out from your brand and reach the inbox. See Configure your sending domain so your emails arrive.
- Build an audience — who you're going to write to. See Segment your contacts into audiences.
- Create and send your campaign — subject, sender, content, and send. See Send your first email campaign.
- Measure and adjust — with the reports. See Measure your sends and keep your list healthy.
Step 1 isn't optional: without the configured domain and its postal address, sends are blocked or end up in spam. Always start there.
Once your first send is up and running, check out the Email Marketing use cases to get more out of it.
Sending emails and its acceptable use (consent, anti-spam, and content policies) are governed by the Terms and Conditions, which always hold the current version.
Still have questions?
Ask MIA, the MB Suite AI assistant: open it with the MB AI button (⌘J) in the top bar. MIA knows the section you're in, so you can ask it directly about what you see on screen.