What does Ads Visualizer show me?
All your ads in preview format — as your audience sees them — organized in a campaign > ad group > ad tree. You can search for a specific ad, choose the account you want to review, and use Filters to focus the view (see below).
It's the fast way to audit your creatives without going into each platform: what's running now, in which campaign, and with what message.
"Active" isn't the same as "delivering"
A campaign can be Active (its configured status) and still not be delivering — because its end date already passed. Google, Meta, TikTok, and LinkedIn keep reporting that campaign as active forever; none of them return a "finished" status. The result: an account can look full of "active" campaigns that actually ended weeks ago.
Ads Visualizer solves this by deriving a single, unified state from the on/off status and the dates, the same way the Delivery column works in Ads Manager — but across all four platforms at once, something you'd otherwise have to check platform by platform. Each campaign lands in one of four states:
- Active — switched on and within its date window (actually delivering). This is the normal case.
- Paused — switched off by you. Paused wins over the dates: a paused campaign shows Paused, even if its end date also passed.
- Ended — switched on but its end date already passed, so it isn't delivering. A Ended badge appears and the campaign is dimmed (see below).
- Scheduled — its start date is in the future; it hasn't begun delivering yet. A Scheduled badge shows "Starts on {date}".
Filter the view: quick filters and saved filters
The Filters button in the toolbar opens two sets of controls to focus on exactly what you need:
- Delivering only (a toggle) — the strongest filter. Turn it on to show only campaigns that are active, within their date window, and have had real impressions in the last 7 days (checked live against each platform's API). It's the true "only what's actually spending" view. While it's on, the state chips below are disabled.
- Campaign state (chips) — Active / Paused / Ended / Scheduled, the same unified state as the badge. By default Active and Scheduled are selected, so finished campaigns stay out of the way; add the Ended chip when you want to review them (you'll see them badged and dimmed). Ad group state and Ad state do the same per level (ads only distinguish Active / Paused).
- Objective (Meta only) — narrow to a specific campaign objective.
- Saved filters — build a custom filter over campaign name, a single unified State, ad type, or objective, save it, and reuse it. You can keep it private or share it with your team.
How do I compare ads to see which works best?
In the Compare tab you choose several ads and see them side by side with their metrics. It's ideal for deciding between two creatives: which has the better CTR, which converts more, which costs you less.
And in the Insights tab you see your ads' performance by metric (CTR, ROAS, cost), to spot at a glance the ones that perform best and the ones worth pausing.
Why don't I see my ads?
Ads Visualizer only shows the platforms you have connected. If it appears empty:
- Connect the platform from Settings > Integrations.
- Open Filters and check Campaign state: if Paused is unselected and your ads are paused, they won't appear — add Paused.
- Also check the Delivering only toggle: with it on, only campaigns active, in-window, and spending in the last 7 days show — intentional, but the view can look empty if none of your campaigns are currently spending. Turn it off to see everything.
Still have questions?
Ask MIA, the MB Suite AI assistant: open it with the MB AI button (⌘J) in the top bar. MIA knows the section you're in, so you can ask it about what you see on screen — and it can also answer how-to questions about using MB Suite.