MB SuiteMB Suite

Create creatives and copy for your ads with AI (Ad Creator)

Updated 2026-08-27

In two lines: Ad Creator generates the two pieces of an ad with AI: the Creatives (the images) and the Copy (the text). You describe what you need and get variants ready to use in your campaigns.

What can I generate?

Ad Creator has two tabs, one for each piece of the ad:

  • Creatives — advertising images generated with AI, in each platform's formats and sizes.
  • Copies — the ad's text (headline, description, call to action).

The pieces you generate are saved and you can reuse them whenever you want.

How do I generate a creative?

In the Creatives tab, click Create creatives and follow the three-step wizard:

  • Reference — you choose one or more inspiration images (uploading them or from your Media Library), or let the AI decide the style.
  • Configuration — you describe the ad you want, and define platforms, formats, number of variations, the texts that go over the image (headline, subheadline) and the Call to Action: its text and its Shape (Square, Rounded or Pill). Choosing the Objective autocompletes a sensible CTA, which you can overwrite.
  • Review — you confirm everything and launch the generation.

Each image can take 2 to 5 minutes, so a batch of several formats and variations takes a while. You don't have to watch the progress bar: you can leave the view and keep working, and we send you an in-app notification when the creatives are ready.

Turn on Brand context so the pieces use your organization's colors, typography, and logo. That way the creatives come out aligned with your identity, not generic. And if you filled in your Brand Voice, the creatives also come out with your audience and your brand personality in mind: not just the colors, but who's seen in the piece and with what mood — see Brand Voice: define your brand's voice.

Can I tweak a creative after generating? (logo and CTA)

Yes. On each format's banner, the Edit image button opens a visual editor — and your CTA button is already there as a real element: composited with the exact text you typed in the wizard, sized to that text at a scale that suits the format, and finished in your brand's style — brand color, your brand's typeface when it's one of the catalog families, an arrow and a soft shadow. You can move it, resize it, switch between the Brand, Dark and Light ready-made styles, or open Advanced to tune everything: typeface, letter spacing, corner radius, background and text colors, border, shadow and icon. Advanced also holds Reset button, which brings a button from an older creative to the current style in one tap, and you can always delete it if a creative reads better without one. In the same editor you drag and resize your logo variants (main, dark-background or icon), and the side panel also brings Text, Shape and Image —free text, plates and shapes, and pictures placed on top—, Crop to reframe the base, Safe zones to see what each platform's interface covers, and Templates to re-apply a composition to another piece. You can have up to 20 elements in total on the piece. Saving re-composes the image on the spot and doesn't spend any credits —unlike regenerating, which does. On creatives generated before 7 August 2026 the editor may take a few seconds preparing the editable image the first time you open it.

The CTA button is no longer drawn by the AI: we composite it afterwards with your exact text, so it never comes out with typos, broken accents or a wording you didn't ask for. And if a creative reads better without a button, delete it from the editor —no credits spent.
The headline and the texts the AI drew inside the art are part of the image: this editor doesn't change them —to modify them, regenerate the variant. Your canvas edits (the CTA and the logo you moved, restyled or deleted) are kept when you regenerate that variant and re-applied over the new art — unless in that same regeneration you change the format or the CTA/logo settings, in which case the button is placed again from scratch. One exception: with Clone ad or Clone design, the AI keeps drawing the CTA inside the art, so there's no editable button to move or remove.

What do I do with the generated pieces?

Once generated, you can download them or use Save to Media Library to keep them handy in your media library. From there you take them into your campaigns when you build them —and you can keep retouching them right there with Edit image, which saves an edited copy without touching the piece you saved: see Organize your files in the Media Library.

Generate several variations of the same idea and test which one performs best. Having alternatives is key to optimizing: don't marry the first creative.

Still have questions?

Ask MIA, the MB Suite AI assistant: open it with the MB AI button (⌘J) in the top bar. MIA knows the section you're in, so you can ask it about what you see on screen — and it can also answer how-to questions about using MB Suite.