Formats and requirements per platform

In two lines: each social network has its own formats, sizes and content types. Use this guide when planning your posts so the content meets the specifications of each platform.

Facebook

Supports text, image (recommended 1200x630 px), video and carousels. Posts go out through the Facebook page linked to the account.

Instagram

Supports feed (square image 1080x1080 or vertical 1080x1350), reels (vertical video 1080x1920), stories (vertical image or video) and carousels (up to 10 images). It requires an Instagram Business account linked to Facebook.

Supports text, image and video on company pages. The recommended image size is 1200x627 px (horizontal). Carousels are not available through the API.

TikTok

Supports vertical videos (1080x1920), from 1 second to 10 minutes long. Static images are not supported natively.

Video cover

On video posts you can also define the cover: a frame from the video or your own image, in vertical 9:16. Instagram Reels and TikTok accept both, Facebook only an image, and Stories, LinkedIn and Google Business don't support a custom cover. Details in Choose the cover of your video.

If you publish the same content on several networks, design for the most demanding one —vertical 9:16 (1080x1920)— and crop for the rest. When you choose several platforms for a post, MB Suite warns you if the format isn't compatible with any of them.

Still have questions?

Ask MIA, the MB Suite AI assistant: open it with the MB AI button (⌘J) in the top bar. MIA knows the section you're in, so you can ask it about what you see on screen — and it can also answer how-to questions about using MB Suite.