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Formats and requirements per platform

Updated 2026-07-01

In two lines: each social network has its own formats, sizes and content types. Use this guide when planning your posts so the content meets the specifications of each platform.

Facebook

Supports text, image (recommended 1200x630 px), video and carousels. Posts go out through the Facebook page linked to the account.

Instagram

Supports feed (square image 1080x1080 or vertical 1080x1350), reels (vertical video 1080x1920), stories (vertical image or video) and carousels (up to 10 images). It requires an Instagram Business account linked to Facebook.

LinkedIn

Supports text, image and video on company pages. The recommended image size is 1200x627 px (horizontal). Carousels are not available through the API.

TikTok

Supports vertical videos (1080x1920), from 1 second to 10 minutes long. Static images are not supported natively.

If you publish the same content on several networks, design for the most demanding one —vertical 9:16 (1080x1920)— and crop for the rest. When you choose several platforms for a post, MB Suite warns you if the format isn't compatible with any of them.

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