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Create and schedule your first post

Updated 2026-08-25

In two lines: in Social Media > Planner you create a post, choose text, images and platforms, and schedule the date and time. Before it goes live, the post goes through an approval flow.

How do I create a post?

  • Go to Social Media > Planner.
  • Click New Post, or directly on a day in the calendar.
  • Fill in the content: text, images or video, and choose the target platforms.
  • If you loaded a video, open the Cover card in Visual Assets to pick the frame or image that will be shown as the cover (optional). See Choose the cover of your video.
  • Choose the publication date and time.
  • Assign labels to categorize it (optional).
This is manual creation, post by post. There are two other ways to work in batches: plan a month of content —which fills the whole calendar without generating graphics, either by chatting with MIA or by importing the spreadsheet you already have with Import plan (CSV or Excel), in the arrow next to New Post— or Content Studio: generate content with AI —which produces text and images together—.

What do the post statuses mean?

The statuses are grouped into two stages. The Plan ones are moved by your team during review; the Publish ones are updated automatically by the system, based on what happens with the publication.

Plan (team control):

  • Draft — it's being edited.
  • Internal Review — under review within the team.
  • Client Review — sent to the client for approval.
  • Changes — it came back with pending adjustments.
  • Approved — ready to be scheduled.

Publish (automatic):

  • Scheduled — it has a date and time and is waiting its turn to go out.
  • Published — it's already live on the platform.
  • Partial — it went out on some platforms and failed on others.
  • Failed — it couldn't be published.

How do I prevent something from being published without review?

Use the Plan circuit as quality control: Draft → Internal Review → Client Review → Approved. Nothing gets scheduled until the post reaches Approved. If it comes back with corrections, move it to Changes until they're resolved.

There's one restriction on this circuit: a post that came from a plan without art —marked with the No art chip— can't move to Client Review, Approved, Scheduled or Published until it has its graphic. Internal Review is allowed, so you can review the text before designing. See Plan a month of content by chatting with MIA.
Always work from the Calendar view: you see the whole month at a glance and quickly spot the days without content.

Still have questions?

Ask MIA, the MB Suite AI assistant: open it with the MB AI button (⌘J) in the top bar. MIA knows the section you're in, so you can ask it about what you see on screen — and it can also answer how-to questions about using MB Suite.