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Create and schedule your first post

Updated 2026-07-07

In two lines: in Social Media > Planner you create a post, choose text, images and platforms, and schedule the date and time. Before it goes live, the post goes through an approval flow.

How do I create a post?

  • Go to Social Media > Planner.
  • Click New Post, or directly on a day in the calendar.
  • Fill in the content: text, images or video, and choose the target platforms.
  • Choose the publication date and time.
  • Assign labels to categorize it (optional).
This is manual creation, post by post. To generate a full batch with AI, see Content Studio: generate content with AI.

What do the post statuses mean?

The statuses are grouped into two stages. The Plan ones are moved by your team during review; the Publish ones are updated automatically by the system, based on what happens with the publication.

Plan (team control):

  • Draft — it's being edited.
  • Internal Review — under review within the team.
  • Client Review — sent to the client for approval.
  • Changes — it came back with pending adjustments.
  • Approved — ready to be scheduled.

Publish (automatic):

  • Scheduled — it has a date and time and is waiting its turn to go out.
  • Published — it's already live on the platform.
  • Partial — it went out on some platforms and failed on others.
  • Failed — it couldn't be published.

How do I prevent something from being published without review?

Use the Plan circuit as quality control: Draft → Internal Review → Client Review → Approved. Nothing gets scheduled until the post reaches Approved. If it comes back with corrections, move it to Changes until they're resolved.

Always work from the Calendar view: you see the whole month at a glance and quickly spot the days without content.

Still have questions?

Ask MIA, the MB Suite AI assistant: open it with the MB AI button (⌘J) in the top bar. MIA knows the section you're in, so you can ask it directly about what you see on screen.