It's the advanced way to produce content, and the one that generates the graphics for you. There are two other paths: creating posts by hand, one by one —see Create and schedule your first post—, or planning the whole calendar without generating any art, either in a conversation with MIA or by importing a CSV or Excel file —see Plan a month of content—. Choose the plan when your client has to approve the calendar before anyone designs, or when you already have the month in a spreadsheet; choose Series when you want text and images produced together.
What can I do in Content Studio?
- Social Series — generates a complete series: images with your branding, per-platform copies and a publication calendar. It's the main tool.
- Photo Session — professional photos of your product, or with a model, from your reference pictures and in the formats you need. See Photo Session: product photos with AI.
- Video Script — video scripts with structure (hook, retention, CTA) and variants.
- Captions — captions and hashtags optimized per platform, from a topic.
- Content Bank — your saved content bank to reuse.
- Media Library — your images and videos, available to add to posts.
How do I generate a Series?
- Platforms — choose which networks you'll publish on.
- Quantity and frequency — how many posts you want and how often to publish.
- Topic — describe what the series is about. The more context you provide, the better: you can attach product photos, logos or PDFs with guidelines.
- Topic plan — the AI proposes each publication. Review it and adjust each post before generating: every one arrives with its Scene description already written, and if it doesn't convince you, you edit it right there and the AI draws yours. On carousels you also get the list of slides, each with its headline and its scene. Below the plan you'll see an estimate of the credits the series will use and what share of your available Multimedia budget it represents.
- Generation — each image can take 2 to 5 minutes, so a whole series takes a while: it's a photo shoot, not a filter. You don't have to sit and watch it: the series shows Queued and then Generating, you can close the view and keep working, and we send you an in-app notification when it's ready for review.
A series can have up to 15 posts, and each carousel up to 6 slides. Every image consumes Multimedia credits: if the estimate exceeds what you have available, the wizard blocks generation and suggests reducing the number of posts or asking an admin to reallocate credits in AI › Consumo.
When it's done, review each post, approve the ones you like or discard the ones you don't, and schedule the series to send it to the Planner calendar.
How do I control the visual style?
Each post has a scene type. Some start from an image you upload (your product or a person) and others are generated entirely by the AI from your account's material and your branding, with several styles. Per post you adjust the format (feed, story or carousel), the logo and how the text appears in the image.
Before drawing anything, the AI writes the series' art direction with your account's material: the documents you uploaded (Settings > Profile > Context Documents, and Brand Documents inside Brand Voice), your Brand Voice and the series topic. Out of that come the visual world of the set —where it happens, who appears, what the light is like— and a concrete scene per post: the real place of your business, who's in it and what they're doing. That's what separates a stock photo from an image that looks like your company. The full path is in Make the AI draw YOUR business: account material and scenes.
Can I edit the image after generating? (logo and CTA buttons)
Yes. On each generated post, the Edit image button opens a mini design editor: from the side panel you drag your logo variants onto the image (as-is if transparent, or on a color plate you pick —with your brand colors at hand—, adjusting padding, corner radius and an optional subtle shadow) and add CTA buttons —up to 20 elements per image, in whatever combination you need. New buttons size themselves to their text and are born in your brand's style: brand color, an arrow you can switch off and a soft shadow. Three ready-made styles (Brand, Dark and Light) change the whole look in one tap, and Advanced holds the rest: typeface, letter spacing, corner radius, background and text colors, border, shadow, icon, and Reset button, which brings a button you styled earlier to the current look. Every element can be selected, dragged with alignment guides, resized from its corners, nudged with the arrow keys, sent to a corner with the quick-position buttons, and deleted with the trash button or the Delete key. Beyond the logo and the buttons, the same side panel brings Text, Shape and Image —free text, plates and shapes, and pictures placed on top—, plus Crop to reframe the base, Safe zones to see what each platform's interface covers, and Templates to save a composition and re-apply it to another image. Saving re-composes the image on the spot and doesn't spend any credits —unlike regenerating the post, which does. On carousels you edit the slide you're viewing.
How do I get the best result?
Before generating your first series, set up your Brand Voice (in Social Media > Brand Voice), upload your logo and colors in Settings > Branding, and load your account's material —brand manual, decks, briefs— in Settings > Profile > Context Documents or in Brand Documents inside Brand Voice. The AI reads that material once, while building the plan, and out of it come both the texts and the scenes of the images.
Still have questions?
Ask MIA, the MB Suite AI assistant: open it with the MB AI button (⌘J) in the top bar. MIA knows the section you're in, so you can ask it about what you see on screen — and it can also answer how-to questions about using MB Suite.