In two lines: describe your next campaign to MIA and it builds a full content plan —dates, channels, format and final copy per network—. If you already have the month decided in a spreadsheet, import it instead with Import plan (CSV or Excel). Either way the posts land in the Planner as drafts, and no graphics are generated.

This is the path for planning before anyone designs anything: you close the editorial calendar with your client first, and produce the art afterwards. If you'd rather have text and graphics produced together, go to Content Studio: generate content with AI.

How do I ask MIA for a plan?

Open MIA with ⌘J or the MB AI button in the top bar (Ctrl+J on Windows).
Describe the brand, the period, the channels and the goal. For example: "prepare September for Instagram and LinkedIn, 12 posts, focused on the new service".
MIA replies with a Content plan card. Expand it to review every post before deciding anything.
Ask for adjustments in the same conversation —change the tone, swap a topic, move a date— until the plan convinces you.

A plan holds between 4 and 30 posts. For each one, MIA defines the date, the channels, the format (Feed, Reel, Story, Carousel or Text), a headline, a subheadline, the CTA, the content type, and the final copy for each network.

Set up your Brand Voice before asking for the plan: MIA reads it to keep your brand's tone in every copy it writes.

What can I do with the plan?

The card gives you two independent outputs. You can use one, the other, or both.

CSV — downloads the plan as a spreadsheet, with an empty Notes column so your client can write their feedback. It doesn't write anything into MB Suite: it's the version you send for approval.
Create in planner — creates every post in the Planner in one go, on its date and with its copy per channel.

It doesn't spend image credits. The card states it: Uses no image credits. Building the plan only consumes the conversation with MIA, because no graphic is generated. The design comes later, whenever you decide. You can check your balance in See your AI usage and control your credits.

I already have the month in a spreadsheet: importing a plan

The plan engine has two doors, and both land in the same place. Chatting with MIA is the door for co-creating: you don't have the copy yet, or you want ideas, dates and texts written for you. Importing is the door for when the month is already decided —in your spreadsheet, in your client's, in the calendar you agreed on by email— and all you need is to get it into the Planner without loading 30 posts by hand.

The import spends no AI credits at all: MIA doesn't take part, nothing is generated. It only reads your file and creates the posts.

Go to Social Media > Planner and open the arrow next to New Post → Import plan (CSV or Excel).
Upload — drop your file, or click Download template first to get the exact format. The template already comes with 3 complete example rows.
Review — the mandatory preview. Every row is validated and shown with its date, channels, format and content before anything is created.
Import — the button confirms how many posts are going in (Import 12 posts, for instance) and MB Suite creates them.
Done — you get the summary and View in planner jumps you straight to the imported month.

Each file imports up to 30 posts —same ceiling as a plan built with MIA—. If your file has more rows, the first 30 come in and the wizard tells you: split the rest into another file, month by month.

How should the file look?

CSV, XLSX or XLS. Only two columns are required —Date and Channels— plus one rule: each row needs at least a Copy or a Headline (a post without copy is created empty, ready to finish by hand or with AI from the editor). Time, Format, Media (URL) and the editorial detail are optional and resolve to smart defaults: no time means 10:00, no format means the best fit for the row's channels (TikTok, for example, becomes a Reel). Two things make this forgiving: headers are recognized in Spanish, English and Portuguese, and column order doesn't matter. You can hand the template to your client and get it back rearranged — it still imports.

Round trip with MIA. The CSV that a MIA plan exports is exactly the format the importer reads. So you can build the calendar with MIA, download the CSV, edit it with your client —they write in the Notes column, move dates, rewrite copy— and upload that same file here. Plan, approve, import: the loop closes without retyping anything.

Dates: 03/04 is April 3rd or March 4th?

That ambiguity is the classic way to import a whole month onto the wrong days, so the Review step always shows a Date format: selector. MB Suite reads your file and preselects the most likely option —if a row says 25/12 it can only be day/month— and you switch it in one click if it guessed wrong: the preview re-reads every date live. Dates written in ISO (2026-04-03) are always honored as they are, with no ambiguity. And if your file mixes both styles, the wizard warns you so you can check the flagged rows.

What if some rows have errors?

A bad row never blocks the rest. In Review each one is color-coded: green is ready, amber imports with a notice —an invalid time falls back to 10:00, an unknown format resolves from the channels—, and red won't be imported. Hover it and you see why: missing date, missing channels, neither copy nor headline, or a format that channel doesn't accept — the importer follows the same rules as the composer, so a Feed post on TikTok (video only) or a Story on LinkedIn is rejected before it's created. The valid rows go in, and on Done MB Suite lists the rejected ones with their reason so you can fix that handful in the spreadsheet and upload it again.

Bringing the graphics along: the Media (URL) column

This is the one difference from a plan built with MIA: if your designer already made the pieces, the import can bring them in. Fill the optional Media (URL) column with a direct link to the image or video, and MB Suite downloads it in the background —the graphic shows up on its own on the Planner card a moment later, and the post is no longer marked No art. Supported: JPG, PNG, WEBP, GIF, MP4, MOV and WEBM, up to 10 MB per image and 100 MB per video.

Google Drive links need the right sharing setting. MB Suite converts a Drive share link into a direct download on its own, but it can only reach the file if it's shared as Anyone with the link. If it's restricted to specific people, the download fails. Nothing breaks when it does: the post is created anyway and stays in the No art queue, so you upload the graphic from the Planner whenever you want. Same if the storage quota of your account is full — the posts land, the graphics don't.

Both doors land in the same place. Whether the plan came from a conversation with MIA or from your spreadsheet, every post is created as a Draft, carries the editorial note in Comments & notes —signed by MIA in the chat plan, by whoever ran the import in the imported one— and the posts still missing a graphic are marked No art and subject to the same gate. That's exactly what the next sections describe.

What happens when I create it in the Planner?

Every post is created as a Draft. None of them has a scheduled publication, so nothing can go out by accident.
Each post carries MIA's note as its first comment, in the Comments & notes tab: headline, subheadline, CTA, content type and the editorial detail. That's the brief for whoever designs the piece.
The posts that still need a graphic show an amber No art chip on their card, in the kanban, the calendar and the list view.

To work through the design queue, open the filters panel and use Production: No art shows you everything still waiting for its graphic, and Art ready shows what's already resolved.

Text-only posts are an exception: a post whose format is Text is never marked as missing art, because it doesn't need a graphic to be published.

Why can't I approve a post without art?

A post that came from a plan without art can't move to Client Review, Approved, Scheduled or Published until it has its graphic. Internal Review is allowed on purpose: reviewing the text with your team before designing is exactly the intended flow. When you try to move it further, MB Suite opens the This post is missing its art window and offers you two ways out: Upload art —which opens the composer to attach your file— or Generate with AI —which creates the image and applies it to the post—.

The point of the gate is simple: it stops an empty post from reaching your client. Generate with AI does consume image credits, unlike building the plan.

Can I undo a plan I created?

Yes. Undoing removes the plan and the posts that are still untouched, but it preserves any post that already moved out of Draft —if your team started working on it, it doesn't get deleted—. Posts you already sent to review or gave a graphic to stay in the Planner.

Content plan or Content Studio Series?

Both produce a batch of posts, but they solve different moments. The rule of thumb: plan with MIA first when the client has to approve the calendar, or when the art comes from somewhere else; go straight to Series when you want text and graphics produced together.

Where you start — the content plan starts in a conversation with MIA, from any screen; a Series starts in Social Media > Content Studio, with a structured wizard.
Graphics — the plan generates none: it's editorial content only, and the design is on you. A Series generates the images with your branding.
Credits — the plan spends no image credits, only the conversation. A Series consumes Multimedia credits and warns you before generating.
Volume — the plan goes from 4 to 30 posts; a Series goes up to 15 posts.
Where it lands — the plan creates drafts directly in the Planner, marked No art. A Series stays in the Studio until you approve it and schedule it to the Planner.
What it's best for — the plan, for getting the editorial calendar signed off or when an external designer makes the art. The Series, for producing the whole month's creative in one shot.

You can combine them: close the calendar with a content plan and the CSV, and once the client approves it, resolve the pending graphics with Generate with AI from each post, or with a Series.

Still have questions?

Ask MIA, the MB Suite AI assistant: open it with the MB AI button (⌘J) in the top bar. MIA knows the section you're in, so you can ask it about what you see on screen — and it can also answer how-to questions about using MB Suite.

Plan a month of content by chatting with MIA