In two lines: track other brands' activity on social media and compare publishing frequency, engagement and growth to understand your position in the market.
How do I add a competitor?
- Go to Social Media > Competitors.
- Click Add competitor.
- Enter the URL of the competitor's social media profile.
- MB Suite starts collecting the data automatically.
What can I compare?
- Publishing frequency — how many posts per week.
- Engagement rate — interactions relative to followers.
- Audience growth — the evolution of their followers.
Use this data to adjust your content strategy.
Track 3 to 5 real competitors, not twenty: the goal is to spot what works for them and act on your content, not to watch for the sake of watching.
Still have questions?
Ask MIA, the MB Suite AI assistant: open it with the MB AI button (⌘J) in the top bar. MIA knows the section you're in, so you can ask it directly about what you see on screen.