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How SEO works in MB Suite and which tools it includes

Updated 2026-07-24

In two lines: the SEO section brings together the tools to make your business show up when people search for you on Google: you review your site's health, track your positions, control which pages Google indexes, manage your local listing, and organize all that work month by month.

What is the SEO section for?

SEO is what makes your site show up in Google's results when someone searches for what you offer, without paying for each click. It's ongoing work: reviewing how your site is doing, fixing what holds it back, publishing content that answers what people search for, and measuring whether you're climbing.

The SEO section gives you the tools to do that whole cycle from a single place, instead of jumping between auditors, rank trackers, and loose spreadsheets.

Which tools does it include and what is each one for?

The SEO section of the menu groups five tools:

If you don't know what to write, AI builds you a content plan from a keyword. See Generate a content plan to improve your SEO with AI.

What is the month-by-month workflow?

The five tools are arranged around the same cycle. Understanding it tells you when to use each one:

  • You diagnose. You see how your site is doing with Site Audit, what positions you're in with Rankings, and which pages Google indexes in Indexing.
  • You plan. With that diagnosis you build the month's work in the SEO Planner, and decide what content to create.
  • You execute. You complete the actions —fixing technical errors, publishing content, improving your local listing— and move them through statuses on the board.
  • You measure. You go back to Rankings to see if your positions climb, and repeat the cycle the following month.

To build that monthly plan with a clear criterion, see Build your monthly SEO strategy in MB Suite. And if you want to learn what types of actions exist and when to use each one, see Learn the types of SEO actions and when to use each one.

What do I need to start using it?

Each tool works with data from your real site, and what you need to prepare depends on which one you use:

  • Site Audit needs no connection: you enter your site's address and the tool analyzes it.
  • Rankings needs you to create a project with your domain and the keywords you want to track; the positions are gathered on their own.
  • Indexing relies on Google Search Console: connect it from Settings > Integrations to see sitemaps and coverage.
  • Local SEO needs your Google Business listing, if you want to work on your area's ranking.
If you've just connected a source, some views may take a while to populate while the data syncs. If after that you still don't see anything, check I don't see data in SEO (rankings, indexing, or audit).

Where do I start?

Start with Site Audit to know what state your site is in today, and with Rankings to see your starting positions. With that clear, build the first month's work in the SEO Planner.

You don't need to use all five tools from day one: add them as you progress. If you want several concrete examples of what to do, see Get the most out of SEO: actionable use cases.

Still have questions?

Ask MIA, the MB Suite AI assistant: open it with the MB AI button (⌘J) in the top bar. MIA knows the section you're in, so you can ask it about what you see on screen — and it can also answer how-to questions about using MB Suite.