Learn the SEO action types and when to use each

In two lines: when creating an action in the SEO Planner you choose its Action type. Each type represents a different SEO front, with its own focus. Knowing them helps you build a balanced plan.

Good SEO isn't just writing articles nor just fixing technical things: it's covering several fronts at once. These are the main ones.

Technical SEO

Everything that lets Google crawl, understand, and index your site without obstacles: loading speed, indexation, sitemap, robots.txt, Core Web Vitals, crawl errors.

When to prioritize it: if the Site Audit shows technical issues or the speed is low. It's the foundation — without this, the rest performs less.

On-Page

Optimization within each page: titles, meta descriptions, headings (H1, H2…), content structure, images, and internal linking.

When to prioritize it: when you have pages with good content that don't quite rank, or keywords in positions 4 to 10 that can make the jump with targeted tweaks.

Off-Page

Your site's reputation seen from the outside: brand mentions, relationships, and outreach that build authority beyond your site.

When to prioritize it: when the technical and on-page fronts are already healthy and you need to gain authority against strong competitors.

Link Building

A specific case of off-page: getting links from other sites to yours and analyzing your link profile. Quality backlinks are one of the strongest authority signals.

When to prioritize it: to compete for difficult keywords, where content alone isn't enough.

Content

The creation and updating of material: articles, blog posts, landing pages, and refreshing old content.

When to prioritize it: to capture new demand and cover keywords you don't work today. Combine it with an AI-generated plan — see Generate a content plan to improve your SEO with AI.

Keyword Research

The prior research: what your customers search for, at what volume, and how hard it is to compete. It's what gives direction to everything else.

When to prioritize it: when starting with an account, or every time you open a new content front. See Get the most out of SEO: actionable use cases for the research-to-action flow.

A healthy monthly plan mixes fronts: something technical, something content, and something authority. If all your actions are the same type, you're probably neglecting a growth lever.

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