A dashboard is a living report: instead of exporting Google Ads, Meta and GA4 spreadsheets separately, you see everything together and always up to date. It's the foundation of what you later share with your client.
What do I need before starting?
A dashboard shows data from the platforms you have connected in that account. If you haven't connected any yet, the widgets will appear empty.
Before building your first one, check that the account has its integrations active. If you're unsure what you can connect, see the article Integrations: what you can connect and how they work. If you've already connected but don't see data, see I don't see data in my dashboard, monitor or report.
How do I create the dashboard?
- Go into the account and head to Analytics > Dashboards.
- Click Add Dashboard.
- Choose a template from the gallery. Each one comes built for a platform or a type of report (for example, a Google Ads overview or a multi-platform summary).
- Give it a name, choose the account and the data sources it will use, and confirm to generate it.
The dashboard is created with its widgets already configured. From there it's all yours: you can change, remove or add whatever you want.
How do I adjust the widgets?
When you open the dashboard in edit mode you work on a visual canvas:
- Click Add Widget to add a new block.
- In Widget Type choose the format (a key number, a chart, a table, etc.).
- Select the platform and the metric you want to show, and adjust the title.
- Save with Save Widget.
- Drag and resize the widgets to arrange them, and apply Save Changes when you're done.
To choose the right format for what you want to communicate, see the article Which widgets to use in your dashboard and when.
How do I set the data period?
Each dashboard has a Date Range selector that controls the period of all its widgets at once. Turn on Compare with previous period to see, next to each number, how much it changed compared to the equivalent previous period. See the article Date ranges and period comparison.
How do I scale it?
When the report grows, two features keep it organized:
- Pages — split the dashboard into sections (for example, "Overview", "Campaigns", "SEO"). See Organize your dashboard into pages.
- Share and export — publish it in the client portal or generate a PDF with your brand. See Share and export your dashboard.
Still have questions?
Ask MIA, the MB Suite AI assistant: open it with the MB AI button (⌘J) in the top bar. MIA knows the section you're in, so you can ask it directly about what you see on screen.