In two lines: ask MIA about your numbers the way you'd ask a person —“how did my best Meta campaign do day by day in October?”— and MIA checks them live, with your permissions. Under its answer comes a data card with the chart or the table and the period's totals, which you can expand, copy or save to the Explorer.

What data can MIA check?

The data from the platforms you connected to MB Suite and assigned to your account:

Ads — Google Ads, Meta Ads, TikTok Ads and LinkedIn Ads: spend, impressions, clicks, conversions and the rest of their metrics, by campaign, by ad or with any other breakdown the platform offers.
Your site and search — Google Analytics 4 and Google Search Console: your site's traffic and conversions, and how you show up in Google searches.
Your business on Google — Google Business Profile: how people find your listing and interact with it.
Social — Facebook, Instagram, TikTok, YouTube and your LinkedIn pages: how your accounts and their posts perform.

MIA reads that data live, with the same reader your dashboard widgets use: the numbers match what you see on screen. Amounts are in the ad account's currency.

How do I ask MIA for data?

Open MIA with ⌘J (Ctrl+J on Windows) or the MB AI button and ask in your own words. Say the platform, what you want to measure and the period: “how much did I spend on Google Ads last month?”.
Ask for the breakdown you need: day by day (“October's daily detail”), by campaign (“the 10 campaigns that spent the most”), or by device or by country, depending on what the platform offers. You can combine them: “by campaign and by day”.
To compare, say so: “against the previous month” or “against the same period last year”. MB Suite calculates the change of each total.
Periods like “this month”, “last month” or “the last 7 days” are calculated in your organization's time zone; you can also give exact dates.
MIA answers with the reading —the main number, what changed, what stands out— and, under it, the data card with the numbers.

If you ask for “my best campaign”, say what “best” means to you —more conversions, the lowest cost per lead—. If you don't, MIA picks a reasonable metric (conversions or, if there are none, spend) and tells you which one it used.

What does the data card show?

At the top — the platform and the account (for example, “Meta Ads · Acme”), the period and, if you compared, the period it's compared against (“vs” and its dates).
The period's totals — one per metric, calculated by MB Suite over all the rows, not only the ones on view. Rates like CTR are recalculated from their parts (clicks over impressions), never averaged.
The change — if you compared, each total has an arrow with the percentage change: green if it improved, red if it got worse. For costs —spend, CPC, cost per result—, going up is red.
Not additive — reach or frequency, for example, can't be added up across rows: in a breakdown, their total says Not additive. If you want the period's value, ask MIA for it without a breakdown.
Chart and Table — with a breakdown, you switch between the two views: a line when the breakdown is by date, bars when it's by campaign or anything else. The chart draws the first metric; the table has every column.
The notes — if something about the data is unusual, such as history the platform cuts off or partial data, the card tells you in amber.
How many rows — “Showing 50 of 120” tells you how much of the total you're looking at.

What can I do with the card?

Show more — brings the next rows. It gets them without going through the AI again, so it doesn't use credits.
Copy CSV — copies the card's rows, with their headers, so you can paste them into a spreadsheet. If there are more, bring them first with Show more.
Save to Explorer — writes in the message box the request to save that query as an Explorer view. Send it and MIA creates the view like any other change: depending on how it works for you, it proposes it on a card or creates it. You'll find it in Analytics > Explorer.

The rows you add with Show more aren't saved in the conversation: if you open it again, the card shows the ones it had at first. And to save a view you need Edit on Dashboards; if you don't have it, MIA tells you.

Who can check what?

MIA checks with your permissions, as everywhere in MB Suite: it only reads a platform if you can see its data on some screen —in Analytics (Dashboards, Monitors or Reports) or in that platform's module: Paid Media > Insights, Ads Visualizer or Campaign Manager for ads; Social Media > Insights for social; Indexation for Search Console and Local SEO for Business Profile—. Viewers can ask too: checking data doesn't change anything.

The ad account, property or profile has to be assigned to the organization you're working in, in Settings > Data Sources (see Assign the data sources for each account); in a client Account, MIA also sees the connections it uses from its workspace. If you ask for one that isn't assigned there, MIA doesn't read it.

Why does MIA ask for my OK on a change after checking data?

Because some breakdowns bring text you didn't write. When the data comes broken down by something other than the date, the device, the country or another fixed list of the platform, MIA treats what it brings like messages from third parties: as data, never as an order. If it's search terms, pages or posts, in that request any change arrives as a proposal even if you chose Acts, and the card says: “I read text written by third parties in this request, so I'm asking for your OK before changing anything.” If it's only names —of campaigns, ad groups, ads or keywords—, in Acts it still makes some internal changes that can be undone, such as moving a deal to another stage, and proposes the rest (see The two levels of MIA: Proposes and Acts). The numbers themselves are calculated by MB Suite, and MIA trusts them.

What if MIA can't get the data?

“No data for this period.” — the platform returned nothing for those dates: try another period or another breakdown.
The platform isn't connected or you can't see it — MIA tells you. Platforms are connected in Settings > Integrations and assigned in Settings > Data Sources; if it's a matter of permissions, ask an owner or an admin.
A connection failed or expired — MIA tells you which account and why. An expired connection is renewed in Settings > Integrations (see I can't connect or a platform disconnected).
The day's limit was reached — live queries to each platform have a daily limit. If it's reached, MIA tells you, and when you can try again; meanwhile, the data is still in your dashboards and in the Explorer.

Do you always look at the same thing? Save the query to the Explorer, or ask MIA for an alert on that metric so you find out when it changes: alerts are created by the owner and the admins from the workspace (see Monitors and Alerts).

MIA —or the agent helping you— checks your connected platforms' data with your permissions and processes it with the AI provider of whoever answers you: with MIA, the one MB Suite chooses; with another agent, the provider of its model. The use of MIA and the handling of that data are governed by our Terms and Conditions and our Privacy Notice.

Still have questions?

Ask MIA, the MB Suite AI assistant: open it with the MB AI button (⌘J) in the top bar. MIA knows the section you're in, so you can ask it about what you see on screen — and it can also answer how-to questions about using MB Suite.

Ask MIA about your numbers: campaigns, traffic and social in a data card