It's the difference between reacting on time and finding out about a problem only in the end-of-month report.
What is a monitor and what is an alert?
- A monitor is the continuous tracking of an account and platform's metrics. It's assigned to the account and keeps watching.
- An alert is a rule about a metric: when it crosses a certain value, it notifies you. A monitor can have several alerts.
How do I create an alert?
- Go into Analytics > Monitors.
- Open New Alert. You can start from a template or choose Custom.
- Define what to watch: Account to monitor, Platform and Ad account, and the Metric (spend, CPA, conversions, etc.).
- Define when it triggers: the Condition and the Threshold (a Threshold value that can be Percentage or Absolute value).
- Give it a Name, adjust the Cooldown between notifications (to avoid repeated warnings) and save with Create alert.
Who receives the notifications?
Alerts notify the recipients you define within the team. That way, the person in charge of that account finds out instantly, without depending on someone watching the dashboard.
See what happened: the history
Each alert saves its history: the current value, the previous value, the threshold and the period in which it triggered. It's useful to understand the context of each warning and adjust the threshold if it triggers too much (or too little).
To see how it combines with dashboards and comparisons to catch a drop, see Getting the most out of Analytics: use cases.
Still have questions?
Ask MIA, the MB Suite AI assistant: open it with the MB AI button (⌘J) in the top bar. MIA knows the section you're in, so you can ask it directly about what you see on screen.