Analytics module

You don't need to use them all. Knowing what each one is for keeps you from duplicating work and helps you pick the right path for what you want to achieve.

The tools in this area

In the Analytics menu you'll find:

• Dashboards — visual reports with your platform data in widgets. The everyday view, to monitor results at a glance. See Build your first multi-platform dashboard.
• Monitors — continuous tracking of KPIs with thresholds and alerts, so the system warns you when something moves. See Monitors and Alerts.
• Reports and Explorer — the document-style report builder (more narrative than a dashboard) and the pivot tables to analyze metrics ad-hoc. See Reports and Explorations.
• Deliveries — schedule your reports to be sent by email, automatically (it's part of Reports). See Reports and Explorations.
• UTM Builder — build URLs with UTM and QR codes to measure your campaigns. See UTM Builder.

The measurement cycle

The tools fit into a simple cycle:

• See — a dashboard gives you the snapshot of current performance.
• Watch — monitors track your KPIs and warn you with alerts when they cross a threshold, without you having to look all day.
• Analyze — when something catches your eye, Explorer lets you dig into the numbers.
• Tell — you build the story of the period in a report with your brand.
• Deliver — you schedule a delivery so that report reaches the client on its own every month.

Which one do I use and when

The most common confusion is Dashboards vs. Reports. Both show data, but with different purposes:

• Dashboards — a live screen to monitor. Widgets that update on their own; you go in when you want to see how everything is going.
• Reports — a document to tell. Sections, text and data that build the narrative of a period.

The rest of the tools, in one line:

• Monitor + Alert — when you don't want to be watching: let the system warn you if a KPI crosses a threshold.
• Explorer — when you have a specific question that doesn't warrant building anything ("which campaign spent the most this week?").
• Delivery — when you want a report to reach the client on its own, every month.

Where do I start?

If you're just starting out, build your first dashboard: it's the entry point and the foundation of almost everything else. For concrete recipes that combine several tools —like the automatic monthly report—, see Getting the most out of Analytics: use cases.