What does Agency analytics include?
They're three views inside the Accounts section, each for a different use:
- Monitoring — the daily pulse of your accounts, to catch in time the one that went down.
- Dashboards — each client's dashboards, all from a single place.
- Explorer — cross-cutting data analysis on the fly, without building a dashboard.
Monitoring: the daily check of your whole portfolio
In Accounts > Monitoring you go through the per-platform performance of each account, one at a time, without entering its workspace. It's the check you do every morning to catch in time the account that had a drop: a paused campaign, a metric that plummeted, or a broken connection.
Keep in mind that an account with no connected integrations won't show data here until you connect it.
Dashboards: the dashboards of all your clients
In Accounts > Analytics > Dashboards you consult your portfolio's dashboards from a single place, without switching account each time. To build a dashboard from scratch, see Build your first multi-platform dashboard.
Explorer: analyze cross-cutting data on the fly
In Accounts > Analytics > Explorer you have ad-hoc views to look at your accounts' data on the fly, ideal for a one-off query that doesn't warrant a fixed dashboard. Explorer is explained in Reports and Explorations.
Still have questions?
Ask MIA, the MB Suite AI assistant: open it with the MB AI button (⌘J) in the top bar. MIA knows the section you're in, so you can ask it directly about what you see on screen.