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Route each page's inquiries to a different inbox (conditional routing)

Updated 2026-09-01

In two lines: with Conditional routing the same form notifies different inboxes depending on the value of one field. You set it up inside the Email notification block and, if that value comes from a hidden field, you change it on each page where you paste the snippet.

When is this useful?

When you use the same form on several pages —one per service, branch, or country— and each page has to reach a different team. Instead of creating and maintaining one form per page, you keep a single form, a single snippet, and a single responses table: the only thing that changes is where the notification lands.

It also works when the visitor is the one who decides: if your form has a field like Area or Branch, what they choose there defines which inbox receives the inquiry.

How do I set up the rules?

  • In the form editor, open the Email notification block and expand Conditional routing (it's marked Advanced).
  • In Deciding field, choose the form field whose value defines the destination. If it's not a field the visitor fills in, choose Other field (hidden on your site) and give it a name (for example area).
  • Use Add rule for each destination: under If the value is write the value (sales) and under Send to the inboxes that must receive it. It allows up to 20 rules with up to 10 addresses each.
  • Decide whether to leave Always add the internal recipients on: with it on, the matching rule's inboxes are added to your internal recipients; with it off, the rule replaces them.
  • Use Save form.
Values are compared without distinguishing uppercase from lowercase and ignoring extra spaces: Sales and sales are the same value. Each value can only have one rule, so every destination stays unambiguous.
Internal recipients are the safety net: if the value doesn't match any rule, arrives empty, or the field isn't sent at all, the inquiry goes to that list. Always leave at least one address there so no inquiry gets lost.

How does each page send its own value?

If the deciding field isn't one the visitor fills in, MB Suite adds it to the code as a hidden field. That single line is what each page changes:

  • Save the form after configuring the routing: the hidden field only shows up in the code once the routing is saved.
  • Go to the snippet view and use Copy snippet.
  • In the code, find the line <input type="hidden" name="area" value="sales"> whose name is your deciding field. It comes with a comment explaining that its value is what decides the inbox, plus the list of values you configured.
  • Paste that same snippet on each page and change only the value to the one for that page (sales, support, press…). Never change the name: it has to match the deciding field exactly.
  • Hand your developer the page → value list, so each page goes out with the one that belongs to it.
Adding or renaming the deciding field changes the code: copy the snippet again and re-paste it on every page. If you don't, the value never arrives and every inquiry keeps going to the internal recipients.
The value a page sends has to match a rule's value. If the page sends sales buenos aires and the rule says sales, there's no match and the inquiry goes to the internal recipients.

How do I check it's routing correctly?

  • Use Test form. If the deciding field is hidden, the modal shows a Conditional routing block where you pick the value to simulate (or (no value → default recipients) to test the fallback).
  • Send the test: the result tells you Email sent to with the actual addresses and Rule applied with the value that matched, or Routing: default recipients if none did.
  • For real inquiries, open the response in the Responses tab: its detail shows Sent to (the inboxes it actually reached) and Routing (the rule that applied).

The addresses always come from what you configured in MB Suite: your page only chooses among them, it never supplies an address. That way nobody can use your form to send email to third parties.

Related: Install the form on your site with the snippet and Receive and manage responses: email, table, and export.

Still have questions?

Ask MIA, the MB Suite AI assistant: open it with the MB AI button (⌘J) in the top bar. MIA knows the section you're in, so you can ask it about what you see on screen — and it can also answer how-to questions about using MB Suite.