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System agents: an expert for each area

Updated 2026-08-24

In two lines: MB Suite brings system agents available to all users. Each area of the product has an assigned agent, so the AI answers with a focus on the task you have in hand — you see who serves each area in the Assigned modules & seats panel of the Agents tab.

Why does the AI answer differently depending on where I am?

Because there isn't a single agent for everything: MB Suite is multi-agent. Each area has its own expert agent assigned, so the help you get in Paid Media is tuned for ads, and the one in SEO for positioning. That's what makes the answers useful and not generic.

Which system agents does MB Suite bring?

These are the system agents that come ready, each with its specialty:

  • MB Suite AI (also MIA) — all-around digital marketing assistant: ads, SEO, social, and email marketing.
  • Paid Media Expert — paid advertising specialist: it analyzes your real campaigns (Google Ads, Meta, TikTok, LinkedIn) and guides you to use and configure the Paid Media module.
  • Social Media Expert — social media specialist: it analyzes your real social performance and guides you to use and configure the Social Planner (posts, Content Studio, Brand Voice).
  • SEO Expert — SEO specialist: it analyzes real rankings, audits, and indexing, and guides you to use and configure the SEO module (Planner, Rankings, Web Audit, Indexing).
  • Analytics Expert — analytics specialist: it analyzes cross-platform data and guides you to use and configure Dashboards, Monitors, Alerts, and Reports.
  • Email Marketing Expert — email marketing specialist: strategy and copy, plus guidance to use and configure campaigns, flows, audiences, and templates.
  • CRM Expert — product guide for MB Suite's CRM: it walks you step by step to learn, configure, and use the module (views, settings, the Setter —virtual salesperson— and common flows).
  • Data Analyst — cross-platform data analyst: anomaly detection, comparisons and trends, plus guidance on where to see your data in MB Suite.
  • Meeting Prep — prepares executive briefings before a meeting: summaries with wins and alerts, a data-based agenda, and the questions the client is likely to ask.
  • Content Creator — social content specialist: ideation, copywriting, hashtag strategy, content calendars, and per-platform optimization.
  • Media Optimizer — budget optimization specialist: pacing, spend redistribution and ROAS, plus guidance on where to act in MB Suite.
  • Marketing Intelligence — client-facing AI consultant: it interprets campaign performance and explains marketing data in plain language (it's the Client Portal's assistant).

To talk to a specific one —for example Meeting Prep or Content Creator— open it from the agent selector in the MB AI chat: MIA sits at the top and the rest are grouped by team area (Sales, Paid Media, Content & Social…), plus Per account in agencies.

The agent assigned to an area also powers features you already use without opening the chat: suggestions and analysis that appear inside the section itself.

Can I change which agent answers in an area?

Yes, from the area itself. In AI Agents > Agents, each area of your team ends with the Assigned modules & seats panel: open it and you'll see that area's module with the agent serving it today, marked DEFAULT when it's still the one MB Suite assigned.

  • Open the area's Assigned modules & seats panel and find the module's row.
  • Click the agent selector on the right and pick another one — including an agent of your own, created in the Workspace.
  • If you change your mind, open the selector again and use Restore default to bring the original agent back.

What are the indented seats under an area?

Under a module you'll sometimes see indented seats: specific jobs inside that area. There are two kinds, and they don't behave the same.

  • Seats you assign right here — the ones in Paid Media and Analytics, such as AI Strategies (it generates paid media strategies) or Report Writer (it writes the AI commentary in your reports). Each one comes with a default system agent and has its own selector: change it, or restore the default, exactly like a module's.
  • Seats with a home of their own — the CRM's (under Sales, as CRM AI Team seats) and the Social Inbox's (under Content & Social, as Social Inbox seats): its AI Community Managers —there can be several— and its Analyst. These are real seats you hire and configure inside their module, so here they're read-only: the row shows the seat's name first, the agent holding it right beside it, its type, whether it's active, and a DEFAULT badge while it still runs on the default agent. To change anything, use the Manage in CRM · AI Team or Manage in Social Inbox link in the block's header.
The rule is simple: a seat is edited where it lives. If it only exists in AI Agents, you change it there; if the CRM or the Social Inbox owns it, you change it in that module and your team view mirrors it. The full picture is in Agents and seats: who's who on your AI team.

To create your own agent and assign it to an area, go to Create and configure your own AI agent.

Still have questions?

Ask MIA, the MB Suite AI assistant: open it with the MB AI button (⌘J) in the top bar. MIA knows the section you're in, so you can ask it about what you see on screen — and it can also answer how-to questions about using MB Suite.