In two lines: a quick reference for the words you'll come across most in MB Suite and in digital marketing. If a term isn't here, search for it with ⌘/ or ask MIA.
Platform and structure
- Workspace — Your main space: your agency or operation. It contains all your Accounts.
- Account — A client's workspace inside your agency. It has its own data, integrations and dashboards.
- Module — A platform feature you can turn on or off (for example, Client Portal or Email Marketing).
- Dashboard — A visual panel with widgets that show the metrics of your connected platforms. It can have several pages.
- Widget — Each individual component of a dashboard: a metric card, a chart, a table, a text or an image.
- Monitor — A real-time tracking board for your KPIs that also alerts you when certain conditions are met.
- Alert — The notice that fires when a metric crosses a threshold you defined.
- Report — A professional multi-page document, built from templates, that pulls in the metrics of your connected platforms.
- Delivery — The scheduled sending of a report or dashboard to its recipients by email.
- Template — A pre-built dashboard, monitor or report you can clone as a starting point.
- Data source — The configured connection between MB Suite and an account on an external platform (Google Ads, Meta, etc.).
- Activity — The workspace log: it records the team's actions and lets you communicate with mentions.
Integrations
- OAuth — The protocol that lets you connect an external platform securely, without sharing your password with MB Suite.
- Token — The temporary credential MB Suite uses to read the data from your connected platforms.
- MCC (My Client Center) — The Google Ads manager account that groups several ad accounts under a single one.
Metrics and KPIs
- KPI — Key performance indicator: the metric that sums up the performance of a campaign or action.
- CPA (Cost Per Acquisition) — How much it costs you to get one conversion (a purchase, a sign-up, a lead).
- ROAS (Return On Ad Spend) — How much you generate for every dollar invested. If you invest $1 and generate $5, your ROAS is 5x.
- CTR (Click-Through Rate) — The percentage of people who click after seeing your ad.
- CPC (Cost Per Click) — How much you pay for each click on an ad.
- CPM (Cost Per Thousand impressions) — How much it costs to show your ad a thousand times.
- Pacing — A campaign's spending rhythm against its planned budget. If pacing is low, you're spending less than expected.
Billing
- Base plan — The monthly subscription that includes MB Suite's essential modules.
- Freemium — A module with a free quota included and optional paid plans for more volume. Today it applies only to Email Marketing.
- Tier — A plan level. Each level unlocks more capacity or more accounts.
- The agency pays / the client pays — The two billing modes of an account: your agency pays it, or the client themselves manages and pays it.
This glossary is meant to orient you quickly. Each term has its own article with the detail: search for it in the Help Center.
Still have questions?
Ask MIA, the MB Suite AI assistant: open it with the MB AI button (⌘J) in the top bar. MIA knows the section you're in, so you can ask it directly about what you see on screen.