In two lines: a quick reference for the words you'll come across most in MB Suite and in digital marketing. If a term isn't here, search for it with ⌘/ or ask MIA.
Platform and structure
- Workspace — Your main space: your agency or operation. It contains all your Accounts.
- Account — A client's workspace inside your agency. It has its own data, integrations and dashboards.
- Module — A platform feature you can turn on or off (for example, Client Portal or Email Marketing).
- Dashboard — A visual panel with widgets that show the metrics of your connected platforms. It can have several pages.
- Widget — Each individual component of a dashboard: a metric card, a chart, a table, a text or an image.
- Monitor — A real-time tracking board for your KPIs that also alerts you when certain conditions are met.
- Alert — The notice that fires when a metric crosses a threshold you defined.
- Report — A professional multi-page document, built from templates, that pulls in the metrics of your connected platforms.
- Delivery — The scheduled sending of a report or dashboard to its recipients by email.
- Template — A pre-built dashboard, monitor or report you can clone as a starting point.
- Data source — The configured connection between MB Suite and an account on an external platform (Google Ads, Meta, etc.).
- Activity — The workspace log: it records the team's actions and lets you communicate with mentions.
Integrations
- OAuth — The protocol that lets you connect an external platform securely, without sharing your password with MB Suite.
- Token — The temporary credential MB Suite uses to read the data from your connected platforms.
- MCC (My Client Center) — The Google Ads manager account that groups several ad accounts under a single one.
Metrics and KPIs
- KPI — Key performance indicator: the metric that sums up the performance of a campaign or action.
- CPA (Cost Per Acquisition) — How much it costs you to get one conversion (a purchase, a sign-up, a lead).
- ROAS (Return On Ad Spend) — How much you generate for every dollar invested. If you invest $1 and generate $5, your ROAS is 5x.
- CTR (Click-Through Rate) — The percentage of people who click after seeing your ad.
- CPC (Cost Per Click) — How much you pay for each click on an ad.
- CPM (Cost Per Thousand impressions) — How much it costs to show your ad a thousand times.
- Pacing — A campaign's spending rhythm against its planned budget. If pacing is low, you're spending less than expected.
Billing
- Base plan — The monthly subscription that includes MB Suite's essential modules.
- Freemium — A module with a free quota included and optional paid plans for more volume. Today it applies only to Email Marketing.
- Tier — A plan level. Each level unlocks more capacity or more accounts.
- Standard / agency tiers — Standard is the plan of an individual organization (no account portfolio); Starter, Growth, Scale, and Enterprise are the agency tiers (Enterprise is an agency tier, not the individual plan).
- Internal account (internal mode) — An account without its own subscription: your team works on it with the operational modules, at no cost. Every account is born this way.
- Subscribed account — An account whose own subscription was activated (paid by the agency or the client). It unlocks CRM, Email Marketing, and its own members.
- Independent organization — One that uses MB Suite without belonging to any agency. An account unlinked from a workspace becomes independent.
- The agency pays / the client pays — The two billing modes of a subscribed account: your agency pays it, or the client themselves manages and pays it. The full model is in The agency model.
This glossary is meant to orient you quickly. Each term has its own article with the detail: search for it in the Help Center.
Still have questions?
Ask MIA, the MB Suite AI assistant: open it with the MB AI button (⌘J) in the top bar. MIA knows the section you're in, so you can ask it about what you see on screen — and it can also answer how-to questions about using MB Suite.