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Install the MB Suite Pixel to attribute your web traffic

Updated 2026-07-13

In two lines: the MB Suite Pixel is a script you place once on your site. Activate it in Settings > Tracking, paste it before your web's </head>, and each lead and each WhatsApp conversation will arrive in the CRM with the campaign that originated them.

What is the pixel for?

The pixel captures where each visitor to your site comes from (Meta Ads, Google Ads, TikTok, organic search, email, UTMs) and stores that signal. When that person leaves you an inquiry —submits a form or clicks a WhatsApp button (wa.me)— MB Suite cross-references the message with the original click.

The result: each lead enters the CRM with its origin campaign, and that is the raw material of your attribution and your real ROAS. Without the pixel, leads still come in; what's missing is the data on where they came from.

It's the same installation for everything: a single pixel attributes both the forms and the WhatsApp conversations that are born on your site. You don't need one for each thing.

Where do I activate it?

  • Go to Settings > Tracking (the Tracking & Attribution page).
  • Use Activate tracking. With that the pixel is turned on and your code is generated.

How do I install it on my site?

The pixel is a line of code that goes on your web. There's no need to touch your site's content, just add it once.

  • In Pixel code, copy the script.
  • Paste it inside the <head> tag of each page of your site. If you use a tag manager (Tag Manager), add it as custom HTML fired on all pages.
  • If you don't manage the site yourself, use Send to developer: MB Suite emails them the code and instructions to install it.
The pixel has to be on all the pages where someone might click to WhatsApp or submit a form. If you only put it on the home page, you lose the attribution of the rest of the site.

How do I confirm it was installed correctly?

Don't be left in doubt: the same page verifies it for you.

  • In Installation verification, paste the URL of a page where the pixel should be and use Verify. MB Suite checks the HTML and tells you whether it detected it.
  • The Pixel status shows you whether it's receiving activity: when visits with clicks start arriving, it changes to "working". If it marks that there's no activity, it's almost always that the snippet wasn't placed on all pages or the </head> close is missing.
  • In the Events tab you see the real clicks it's capturing, with their campaign and their source.
You can narrow which sites you accept signals from with Authorized domains. It's optional: if you leave it empty, it accepts any origin.

And then?

With the pixel working, the origin travels on its own all the way to the close of each sale:

Still have questions?

Ask MIA, the MB Suite AI assistant: open it with the MB AI button (⌘J) in the top bar. MIA knows the section you're in, so you can ask it directly about what you see on screen.